We've always maintained that good (nay, great) photography is the difference between making a positive impression and immediately turning people off. In fact, we've repeated - ad nauseum - that businesses using poor quality snaps, selfies, or holiday photos for headshots are probably losing customers without realising it.
Here's some data that may well back that up. According to a survey (obviously - ahem - unimpeachably strong data, therefore), 34% of online daters swipe left on poor quality photographs.
"38% said that the better the photos the more likely they are to swipe right"
(For those of you - like us - who aren't au fait with dating apps, swiping left is the same as a big, fat "NO")
Extrapolating this - as we almost definitely shouldn't do - to business, it means that more than a third of all potential customers will go somewhere else if your photos are unappealing. And we've seen so many websites where the headshots are an afterthought.
If you've paid to develop a website, agonised over the text, and tested it to breaking point, why throw away a third of your potential customers by making a bad impression with your photos? You can bet your more succesful competitors aren't maiking that mistake...
If you think you deserve more people to swipe right on you (or your business), we can help. Whether it's a personal headshot or all you need for your company, let us know what you need and we will make you look amazing.
